Strategies, insights, and real-world lessons on B2B marketing, digital visibility, SEO, and AI search, written for business owners and brand builders who want to grow smarter.
Blog
By Lara Fayad, Founder of Solvo Creations Podcast marketing for B2B is the practice of using podcasts, either your own or other people's, to build authority, reach decision-makers, and generate…
Read Article
Blog
By Lara Fayad, Founder of Solvo Creations B2B website design that converts is design built around one job: turning the…
Blog
By Lara Fayad, Founder of Solvo Creations B2B PR in the UAE is the work of earning credibility for your…
Blog
By Lara Fayad, Founder of Solvo Creations SEO in Dubai for B2B is the work of ranking in Google and…
Blog
By Lara Fayad, Founder of Solvo Creations SaaS content marketing is the practice of creating and distributing content that attracts,…
Blog
By Lara Fayad, Founder of Solvo Creations B2B lead generation is the work of attracting business buyers and turning them…
Blog
By Lara Fayad, Founder of Solvo Creations A B2B content marketing agency in Dubai is a partner that plans, produces,…
Blog
By Lara Fayad, Founder of Solvo Creations SEO for SaaS is the work of making your software visible in search,…
Blog
Podcast marketing services are the production, distribution, content repurposing, and SEO deliverables that an agency provides to help a brand…
Blog
LinkedIn personal branding is the deliberate practice of building a professional reputation on LinkedIn through consistent, specific, and valuable content,…
Blog
A generative engine optimisation agency, or GEO agency, structures content so that AI systems such as Perplexity, ChatGPT Search, Google…
Blog
B2B content marketing services are the deliverables, processes, and strategic inputs that a B2B content agency or specialist provides to…
Blog
B2B content marketing is the practice of creating and distributing content that helps business buyers understand a problem, evaluate solutions,…
Blog
B2B SEO is one of those terms that gets used constantly and defined rarely. Ask ten B2B founders what it…
Blog
Most B2B founders who've hired an SEO agency before have a version of the same story. There was a pitch,…
Blog
Most founders who've hired an SEO agency before have a story. The agency promised rankings, delivered a monthly report full…
Insights
By Lara Fayad, Founder of Solvo Creations You cannot “rank” in a Google AI Overview the way you rank in search. Google's AI Overview generates an answer and cites a…
Read Article
Insights
By Lara Fayad, Founder of Solvo Creations AI search optimization is the practice of making your brand visible inside AI-generated…
Insights
By Lara Fayad, Founder of Solvo Creations An answer engine is a tool that responds to a question with a…
Insights
By Lara Fayad, Founder of Solvo Creations Getting cited in ChatGPT and Perplexity means your brand appears as a named…
Insights
By Lara Fayad, Founder of Solvo Creations Account-based marketing (ABM) is a B2B strategy that flips the usual funnel. Instead…
Insights
Social media marketing podcasts are shows built around platform strategy, algorithm updates, content performance, and the practice of growing professional…
Insights
B2B trust is harder to earn than it has ever been. Buyers are more sceptical of branded content, more resistant…
Insights
Most B2B founders have some version of the same LinkedIn experience. They post occasionally, get a reasonable response on a…
Insights
Open Google Search Console for any B2B website with a meaningful library of informational content and look at the click-through…
Insights
Every year produces a list of marketing trends. Most of them are minor format shifts dressed up as transformations. 2026…
Insights
The future of SEO for B2B companies is not a single Google update away. It has already arrived, in the…
Insights
The gap between the top 1% of B2B content teams and everyone else is not a budget gap. It is…
Insights
LLM SEO is the practice of optimising content so that large language models select, cite, and reference it when generating…
Insights
Picture a B2B marketing director in a budget meeting. The agency is pitching a renewed SEO investment. Someone in the…
Insights
There is a version of this debate that gets framed as a replacement story: GEO is the new SEO, traditional…
Insights
For twenty years, the goal of search optimisation was clear: rank as high as possible in Google's results. Get to…
Insights
The B2B SEO playbook that worked in 2022 is actively hurting companies that haven't updated it. Google's Helpful Content system,…
Insights & Learning
By Lara Fayad, Founder of Solvo Creations AI search took two steps this September: it got more capable, and it got more measurable. New models from OpenAI and Google raised…
Read Article
Insights & Learning
By Lara Fayad, Founder of Solvo Creations The one-engine era of AI search is over. A year ago, being visible…
Insights & Learning
Two things happened in the same six-week window, and most B2B marketing teams are still processing only one of them.…
Insights & Learning
Here is a number worth sitting with. According to Microsoft's Q1 2026 AI Adoption Index, 58% of working-age people in…
Insights & Learning
Search for almost any B2B SaaS category term in the UAE, and you will find one of two things: either…
Insights & Learning
LinkedIn quietly changed how it distributes content in late 2024, and most B2B founders are still posting as if it's…
Whats New
Take 30 seconds and do this right now: open Perplexity and type the research question your B2B buyers ask most.…
Insights & Learning
Something significant happened quietly in May 2025: Google began rolling out AI Mode in the United States - not as…
